Connect Gmail to Google Ads and automate your work

Start with Google for free

1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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Select a trigger from Gmail

A trigger is an event that starts your Zap and runs the workflow. For example, with Gmail, a trigger could be "New Attachment."

A trigger is the event that kicks off your automated workflow.

Setup an action from Google Ads

An action is what takes place after the automation is triggered. For example, with Google Ads, the action could be "Add Contact to Customer List With Email."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Gmail to Google Ads

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.

Triggers and actions are the main components of every automated workflow.

Create your first workflow

Quickly connect Gmail to Google Ads with a Zapier template.

Our most popular template

Add contacts to customer lists in Google Ads from new threads in Gmail
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Log new emails matching searches on Gmail as offline conversions in Google Ads
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Send Email in Gmail for new lead form entries in Google Ads
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Send Gmail emails for new Google Ads campaigns
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Add new Gmail emails to Google Ads customer list as contacts
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Add Contact to Customer List With Email in Google Ads for New Email Matching Search in Gmail
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Gmail + Google Ads

Add contacts to customer lists in Google Ads from new threads in Gmail

Gmail + Google Ads

Log new emails matching searches on Gmail as offline conversions in Google Ads

Gmail + Filter by Zapier + Delay by Zapier + 1 more

Send Email in Gmail for new lead form entries in Google Ads

Google Ads + Gmail

Send Gmail emails for new Google Ads campaigns

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Add new Gmail emails to Google Ads customer list as contacts

Gmail + Google Ads

Add Contact to Customer List With Email in Google Ads for New Email Matching Search in Gmail

Gmail + Google Ads

Create Draft in Gmail for new lead form entries in Google Ads
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Google Ads + Gmail
Send Offline Conversion to Google Ads for New Labeled Email in Gmail
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Gmail + Google Ads

Connect Gmail and Google Ads to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Connect Gmail and Google Ads to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Label/Mailbox
- Search String
Trigger
Scheduled
Try It
- Label/Mailbox
Trigger
Scheduled
Try It
- Search String
Trigger
Scheduled
Try It
- Label/Mailbox
Trigger
Scheduled
Try It
- Message to be Labeled
  Required
Action
Write

- Trigger_instructions
- Thread
  Required
- To
- Cc
- Bcc
- From
- From_name
- Body Type
- Body
  Required
- Signature
- Label/Mailbox
- Attachments
Action
Write
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Subject
  Required
- Body Type
- Body
  Required
- Signature
- Label/Mailbox
- Attachments
Action
Write

- Trigger_instructions
- Thread
  Required
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Body Type
- Body
  Required
- Label/Mailbox
- Attachments
Action
Write
- Search String
- To
- Cc
- Bcc
- From
- From_name
- Reply_to
- Subject
  Required
- Body Type
- Body
  Required
- Signature
- Label/Mailbox
- Attachments
Action
Search or write
- MainAccountId
  Required
- Managed Account
- Lead Form
  Required
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- MainAccountId
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Name
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
- Description
- Message
Action
Search or write

New Label
Triggers when you add a new label.
Trigger
Scheduled
Try It
- Label/Mailbox
Trigger
Scheduled
Try It
New Starred Email
Triggers when you receive a new email and star it within two days.
Trigger
Scheduled
Try It
- Label(s) to Add
- Message to be Labeled
  Required
Action
Write
- Subject
  Required
- To
- Cc
- Bcc
- From
- From_name
- Body Type
- Body
  Required
- Signature
- Label/Mailbox
- Attachments
Action
Write
- Name
  Required
Action
Write
- Message to be Labeled
  Required
- Label/Mailbox
Action
Write
- Search String
Action
Search
New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Email
  Required
- Message
Action
Write
- Name
  Required
- Description
- Message
Action
Write
- MainAccountId
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Status
  Required
Action
Write
- MainAccountId
  Required
Action
Search
- Name
  Required
Action
Search

Learn how to automate Gmail on the Zapier blog

Automate Google Ads: get inspired on the Zapier blog

About Gmail

One of the most popular email services, Gmail keeps track of all your emails with threaded conversations, tags, and Google-powered search to find any message you need.

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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Explore Gmail + Google Ads Integrations